On-line messages: Developing an integrated communications model for biotechnology companies

Qualitative Market Research: An International Journal

Volumn 5, Issue 1, 2002, Pages 6-18

  Ranchhod, Ashok ^a   Gurãu, Cãlin ^b   Lace, Jonathan ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^b HERIOT WATT UNIVERSITY   (United Kingdom)

Author keywords

Biotechnology; Internet; Marketing communications; Public relations

Indexed keywords

EID: 1642440936     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750210414472     Document Type: Article

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