PR, marketing and the Internet: Implications for information professionals

Library Management

Volumn 22, Issue , 2001, Pages 68-74

  Ashcroft, Linda ^a   Hoey, Clive ^b  

^a LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

^b MCB University Press   (United Kingdom)

Author keywords

Internet; Libraries; Marketing; Promotion; Public relations

Indexed keywords

EID: 3042768155     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120110358952     Document Type: Article

References (8)

1. de Sáez, E.E. (1993), Marketing Concepts for Libraries and Information Services, Library Association, London.
2. Garson, R. (2000), “Web promotions for newbies”, available from: http://echodev.com/articles/newbie/index/shtml (accessed 7 June 2000).
3. Gordon-MacIntosh, J. (2000), “Entering an uncertain world”, Profile, Vol. 6, May, p. 22.
4. Johnson, J. (2000), “10 deadly website sins”, available from: http://echodev.com/articles/sins/index/shtml (accessed 7 June 2000).
5. Kinnell, M. and MacDougall, J. (1994), Meeting the Marketing Challenge: Strategies for Public Libraries and Leisure Services, Taylor Graham, London.
6. Major, H. (2000), “5 Quick tips for creating an ‘effective’ website”, available from: http://echodev.com/articles/5tips/index/shtml (accessed 7 June 2000).
7. Mazur, L. (1991/1992), “Silent satisfaction”, Marketing Business, December, pp. 24-7.
8. Worcester, B. (2000), “Caught in the net”, Profile, Vol. 6 May, p. 11.