IMC: A consumer psychological perspective

Marketing Intelligence & Planning

Volumn 16, Issue 3, 1998, Pages 229-235

  Hackley, Christopher ^a   Kitchen, Philip ^b  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Consumer behaviour; Marketing communications; Marketing theory; Psychology; Sociology

Indexed keywords

EID: 84986156108     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810217345     Document Type: Article

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