Communication in postmodern integrated marketing

Corporate Communications: An International Journal

Volumn 7, Issue 3, 2002, Pages 144-154

  Proctor, Tony ^a   Kitchen, Philip ^b  

^a UNIVERSITY OF CHESTER   (United Kingdom)

^b QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

Author keywords

Communications; Marketing strategy; Postmodernism

Indexed keywords

EID: 84986127916     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210436754     Document Type: Review

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