Remodelling marketing communications in an Internet environment

Internet Research

Volumn 11, Issue 3, 2001, Pages 203-212

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Electronic commerce; Internet; Marketing communications

Indexed keywords

EID: 3543134736     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240110397017     Document Type: Article

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