Enhancing corporate image in organisations

Management Research News

Volumn 23, Issue 5-6, 2000, Pages 28-54

  Poon Teng Fatt, James ^a   Wei, Meng ^a   Yuen, Sze ^a   Suan, Wee ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Corporate image; Perceptions; Stakeholders

Indexed keywords

EID: 2142666908     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170010782037     Document Type: Article

References (4)

1. Garbett, Thomas, How to Build a Corporation's Identity and Project Its Image, Lexington Books, 1988.
2. Riordan, Christine M.; Gatewood, Robert D.; Bill, Jodi Barnes, “Corporate Image: Employee Reactions and Implications for Managing Corporate Social Performance,” Journal of Business Ethics, Issue 16, 1997.
3. Sobol, Marion G.; Farrelly, Gail E.; Taper, Jessica S., Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers, Quorum Books, 1992.
4. Uttal, B., “The Corporate Culture Vulture,” Fortune, Vol. 17, 1983, pp. 66-72.