Ten Anchor Points for Teaching Principles of Marketing

Journal of Marketing Education

Volumn 26, Issue 2, 2004, Pages 109-115

  Tomkovick, Chuck ^a  

^a UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

humor in the classroom; instructor effectiveness; Principles of Marketing instruction; student evaluations of instructors; teaching tips

Indexed keywords

EID: 84990345157     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265544     Document Type: Article

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