From the student perspective: Why enroll in an introductory marketing course?

Journal of Marketing Education

Volumn 19, Issue 1, 1997, Pages 65-76

  Juric, Biljana ^a   Todd, Sarah ^a   Henry, James ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959208587     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539701900107     Document Type: Article

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