Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes

Journal of Marketing Education

Volumn 25, Issue 1, 2003, Pages 46-56

  Ackerman, David S ^a   Gross, Barbara L ^a   Perner, Lars ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

change; curriculum; future; marketplace; students

Indexed keywords

EID: 84992805671     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475302250572     Document Type: Article

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