Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context

Journal of Marketing Education

Volumn 25, Issue 1, 2003, Pages 31-36

  Bacon, Donald R ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

assessment; multiple choice; objective testing; testing

Indexed keywords

EID: 84992785615     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475302250570     Document Type: Article

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