Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes

Journal of Marketing Education

Volumn 25, Issue 2, 2003, Pages 108-117

  Hansen, David E ^a  

^a TEXAS SOUTHERN UNIVERSITY   (United States)

Author keywords

active learning; memory; outlining; principles of marketing; teaching methods

Indexed keywords

EID: 84992805548     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303254002     Document Type: Article

References (19)

1. Adrian, C. Mitchell, and G. Dean Palmer. 1999. Toward a model for understanding and improving educational quality in the Principles of Marketing course. Journal of Marketing Education 5 (3): 83-110.
2. Anderson, John R. 1983. A spreading activation theory of memory. Journal of Verbal Learning and Verbal Behavior 22 (June): 261-295.
3. Anderson, John R., and Gordon H. Bower. 1972. Recognition and retrieval processes in free recall. Psychological Review 79: 97-123.
4. Babin, Laurie A., Teri Root Shaffer, and Amy Morgan Thomas. 2002. Teaching portfolios: Uses and development. Journal of Marketing Education 24 (1): 35-43.
5. Bianco, Linda, and Sandra McCormick. 1989. Analysis of effects of a reading study skill program for high school learning-disabled students. Journal of Educational Research 82 (5): 282-288.
6. Cosse, Thomas J., D. Neil Ashworth, and Terry M. Weisenberger. 1999. The effects of team size in a marketing simulation. Journal of Marketing Theory and Practice 7 (3): 98-107.
7. Craik, Fergus I., and Robert S. Lockhart. 1972. Levels of processing: A framework for memory research. Journal of Verbal Learning and Verbal Behavior 11: 671-684.
8. Drea, John T., Mandeep Singh, and Brain T. Engelland. 1997. Using experiential learning in a principles of marketing course: an empirical analysis of student marketing audits. Marketing Education Review 7 (2): 53-59.
9. Hamer, Lawrence O. 2000. The additive effects of semi-structured classroom activities on student learning: An application of classroom-based experiential learning techniques. Journal of Marketing Education 22 (1): 2-34.
10. Hernandez, Sigfredo A. 2002. Team learning in a Marketing Principles course: Cooperative structures that facilitate active learning and higherlevel thinking. Journal of Marketing Education 24 (1): 73-86.
11. Kaynama, Shohreh A., and Garland Keesling. 2000. Development of a Webbased Internet marketing course. Journal of Marketing Education 22 (2): 84-89.
12. Khamis, H. J. 1991. Manual computation—A tool for reinforcing concepts and techniques. American Statistician 45 (4): 13-16.
13. Krishnan, H. Shankar, and Thomas W. Porter. 1998. A process approach for developing skills in a consumer behavior course. Journal of Marketing Education 20 (1): 24-35.
14. McCormick, D. W. 1993. Critical thinking, experiential learning, and internships. Journal of Management Education 17 (May): 260-262.
15. Postman, Leo. 1975. Verbal learning and memory. Annual Review of Psychology 26: 291-335.
16. Pride, William M., and O. C. Ferrell. 2000. Marketing. New York: Houghton Mifflin.
17. Voeks, Virginia. 1957. On becoming an educated person. 2d ed. Philadelphia: W. B. Saunders.
18. Wagner, June G. 2001. Getting back to basics. Keying In 12 (1): 1-9.
19. Woodward, Addison E., Jr., Robert A. Bjork, and Robert H. Jongeward Jr. 1973. Recall and recognition as a function of primary rehearsal. Journal of Verbal Learning and Verbal Behavior 12: 608-617.’