Ticking away the moments: Timing regularity helps to better predict customer activity

Marketing Science

Volumn 35, Issue 5, 2016, Pages 779-799

  Platzer, Michael ^a   Reutterer, Thomas ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Customer lifetime value; Customer base analysis; Noncontractual settings; Pareto NBD; Purchase regularity; Stochastic prediction models

Indexed keywords

EID: 84988715566     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2015.0963     Document Type: Article

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