Portfolio dynamics for customers of a multiservice provider

Management Science

Volumn 57, Issue 3, 2011, Pages 471-486

  Schweidel, David A ^a   Bradlow, Eric T ^b   Fader, Peter S ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Customer relationship management; Customer value; Dynamic hidden Markov model

Indexed keywords

CUSTOMER LIFE TIME VALUE; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER VALUATION; CUSTOMER VALUE; FINANCIAL SERVICE; MULTI-SERVICES; PORTFOLIO DYNAMICS; SERVICE PORTFOLIO; SERVICE PROVIDER;

HIDDEN MARKOV MODELS; PUBLIC RELATIONS; SALES;

CUSTOMER SATISFACTION;

EID: 79952917613     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1100.1284     Document Type: Article

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