Customer-base analysis in a discrete-time noncontractual setting

Marketing Science

Volumn 29, Issue 6, 2010, Pages 1086-1108

  Fader, Peter S ^a   Hardie, Bruce G S ^b   Shang, Jen ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Beta binomial; Beta geometric; BG BB; CLV; Customer lifetime value; Customer base analysis; Pareto NBD; RFM

Indexed keywords

EID: 77955626003     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0580     Document Type: Article

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