"Counting your customers" one by one: A hierarchical bayes extension to the Pareto/NBD model

Marketing Science

Volumn 28, Issue 3, 2009, Pages 541-553

  Abe, Makoto ^a  

^a UNIVERSITY OF TOKYO   (Japan)

Author keywords

Bayesian method; CRM; Customer lifetime; Direct marketing; MCMC

Indexed keywords

EID: 67449136337     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0502     Document Type: Article

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