Customer lifetime value measurement

Management Science

Volumn 54, Issue 1, 2008, Pages 100-112

  Borle, Sharad ^a   Singh, Siddharth S ^a   Jain, Dipak C ^b  

^a RICE UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Customer equity; Customer lifetime value; Hierarchical Bayes

Indexed keywords

CUSTOMER EQUITY; CUSTOMER LIFETIME VALUES; HIERARCHICAL BAYES; VALUE MEASUREMENT;

CUSTOMER SATISFACTION; DATA STRUCTURES; HIERARCHICAL SYSTEMS; MATHEMATICAL MODELS; PARETO PRINCIPLE; RISK ANALYSIS;

VALUE ENGINEERING;

EID: 38849086727     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0746     Document Type: Article

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