New perspectives on customer "Death" using a generalization of the pareto/NBD model

Marketing Science

Volumn 30, Issue 5, 2011, Pages 866-880

  Jerath, Kinshuk ^a   Fader, Peter S ^b   Hardie, Bruce G S ^c  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

BG NBD; Customer attrition; Customer base analysis; Pareto NBD

Indexed keywords

EID: 80053975541     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0654     Document Type: Article

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