Empirical validation and comparison of models for customer base analysis

International Journal of Research in Marketing

Volumn 24, Issue 3, 2007, Pages 201-209

  Batislam, Emine Persentili ^a   Denizel, Meltem ^a   Filiztekin, Alpay ^a  

^a SABANCI UNIVERSITY   (Turkey)

Author keywords

BG NBD; Customer base analysis; Customer lifetime value; Pareto NBD; Probability models

Indexed keywords

EID: 34548010765     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.12.005     Document Type: Article

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