Dynamic changepoints revisited: An evolving process model of new product sales

International Journal of Research in Marketing

Volumn 26, Issue 2, 2009, Pages 119-124

  Schweidel, David A ^a   Fader, Peter S ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Changepoint models; Duration models; New products; Nonstationarity

Indexed keywords

EID: 67349230290     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.12.005     Document Type: Article

References (26)

1. Andrews R.L., and Currim I.S. Identifying segments with identical choice behavior across product categories: An intercategory logit mixture model. International Journal of Research in Marketing 19 1 (2002) 65-79
2. Chatfield C., and Goodhardt G.J. A consumer purchasing model with Erlang inter-purchase times. Journal of the American Statistical Association 68 December (1973) 828-835
3. Fader P.S., Hardie B.G.S., and Huang C.-Y. A dynamic changepoint model for new product sales forecasting. Marketing Science 23 1 (2004) 50-65
4. Fader P.S., Hardie B.G.S., and Lee K.L. "Counting your customers" the easy way: An alternative to the Pareto/NBD model. Marketing Science 24 (2005) 275-284 (Spring)
5. Fader P.S., Hardie B.G.S., and Zeithammer R. Forecasting new product trial in a controlled test market environment. Journal of Forecasting 22 (2003) 391-410 (August)
6. Gielens K., and Steenkamp J.-B.E.M. Drivers of consumer acceptance of new packaged goods: An investigation across products and countries. International Journal of Research in Marketing 24 2 (2007) 91-111
7. Gilbride T.J., and Allenby G.M. A choice model with conjunctive, disjunctive, and compensatory screening rules. Marketing Science 23 3 (2004) 391-406
8. Gupta S. Stochastic models of interpurchase time with time-dependent covariates. Journal of Marketing Research 28 (1991) 1-15 (February)
9. Gupta S., and Morrison D.G. Estimating heterogeneity in consumers' purchase rates. Marketing Science 10 3 (1991) 264-269
10. Hardie B.G.S., Fader P.S., and Wisniewski M. An empirical comparison of new product trial forecasting models. Journal of Forecasting 17 (1998) 391-410 (June-July)
11. Herniter J. A probabilistic market model of purchase timing and brand selection. Management Science 18 12 (1971) 102-113
12. Hoeffler S., and Ariely D. Constructing stable preferences: a look into dimensions of experience and their impact on preference stability. Journal of Consumer Psychology 8 2 (1999) 113-139
13. Howard R.A. Dynamic inference. Operations Research 13 5 (1965) 712-733
14. Howard, J.A., & Sheth, J.N. (1967). Theory of Buyer Behavior. In R. Moyer (Ed.), Changing Marketing Systems: Consumer, Corporate and Government Interfaces (pp. 253-262), Proceedings, Winter Conference, American Marketing Association, 253-262.
15. Jeuland A.P., Bass F.M., and Wright G.P. A multibrand stochastic model compounding heterogeneous Erlang timing and multinomial choice processes. Operations Research 28 2 (1980) 255-277
16. Kahn B.E., and Morrison D.G. A note on "random" purchasing: additional insights from Dunn, Reader and Wrigley. Applied Statistics 38 1 (1989) 111-114
17. Kalwani M., and Silk A.J. Structure of repeat buying for new packaged goods. Journal of Marketing Research 17 August (1980) 316-322
18. Lim J., Currim I.S., and Andrews R.L. Consumer heterogeneity in longer-term effects of price promotions. International Journal of Research in Marketing 22 4 (2005) 441-457
19. MacDonald I.L., and Zucchini W. Hidden Markov models and other models for discrete-valued time series (1997), Chapman & Hall, London
20. Meyer R.J. The learning of multiattribute judgment policies. Journal of Consumer Research 14 (1987) 155-173 (September)
21. Moe W.W., and Fader P.S. Capturing evolving visit behavior in clickstream data. Journal of Interactive Marketing 18 1 (2004) 5-19
22. Ramaswamy V. Evolutionary preference segmentation with panel survey data: An application to new products. International Journal of Research in Marketing 14 1 (1997) 57-80
23. Schmittlein D.C., Morrison D.G., and Colombo R. Counting your customers: Who are they and what will they do next?. Management Science 33 (1987) 1-24 (January)
24. Wagner U., and Taudes A. Microdynamics of new product purchase: A model incorporating both marketing and consumer-specific variables. International Journal of Research in Marketing 8 3 (1991) 223-249
25. West P.M., Brown C.L., and Hoch S.J. Consumption vocabulary and preference formation. Journal of Consumer Research 23 2 (1996) 120-135
26. Yang S., Allenby G.M., and Fennel G. Modeling variation in brand preference: The roles of objective environment and motivating conditions. Marketing Science 21 1 (2002) 14-31