A Dynamic Changepoint Model for New Product Sales Forecasting

Marketing Science

Volumn 23, Issue 1, 2004, Pages

  Fader, Peter S ^a   Hardie, Bruce G S ^b   Huang, Chun Yao ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Changepoint models; Duration models; New product research; Nonstationarity; Sales forecasting; Trial repeat

Indexed keywords

EID: 2142681895     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0046     Document Type: Article

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