-
1
-
-
0000894549
-
Generalising the NBD model for customer purchases: What are the implications and is it worth the effort?
-
Morrison DG and Schmittlein DC (1988). Generalising the NBD model for customer purchases: what are the implications and is it worth the effort? J of Bus and Econ Statist 6: 145-159.
-
(1988)
J of Bus and Econ Statist
, vol.6
, pp. 145-159
-
-
Morrison, D.G.1
Schmittlein, D.C.2
-
2
-
-
0001400267
-
A micro-modeling approach to determine the advertising sales relationship
-
Blattberg RC and Jeuland AP (1981). A micro-modeling approach to determine the advertising sales relationship. MgmtSci 27: 988-1004.
-
(1981)
Mgmtsci
, vol.27
, pp. 988-1004
-
-
Blattberg, R.C.1
Jeuland, A.P.2
-
3
-
-
0000257156
-
A logit model of brand choice calibrated on scanner data
-
Guadagni PM and Little JDC (1983). A logit model of brand choice calibrated on scanner data. Marketing Science 2: 203-238.
-
(1983)
Marketing Science
, vol.2
, pp. 203-238
-
-
Guadagni, P.M.1
Little, J.2
-
4
-
-
0028460345
-
An examination of consu¬mer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables
-
James HP and Zufryden FS (1994). An examination of consu¬mer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables. Eur J Opl Res 76: 259-272.
-
(1994)
Eur J Opl Res
, vol.76
, pp. 259-272
-
-
James, H.P.1
Zufryden, F.S.2
-
5
-
-
0011988175
-
Adding explanatory variables to a consumer purchase behaviour model: An exploratory study
-
Jones M and Zufryden F (1980). Adding explanatory variables to a consumer purchase behaviour model: an exploratory study. J Market Res 17: 323-334.
-
(1980)
J Market Res
, vol.17
, pp. 323-334
-
-
Jones, M.1
Zufryden, F.2
-
6
-
-
0001829885
-
Count¬ing your customers: Who are they and what will they do next?
-
Schmittlein DC, Morrison DG and Colombo R (1987). Count¬ing your customers: who are they and what will they do next? Mgmt Sci 33: 1-24.
-
(1987)
Mgmt Sci
, vol.33
, pp. 1-24
-
-
Schmittlein, D.C.1
Morrison, D.G.2
Colombo, R.3
-
7
-
-
0040911529
-
An empirical evaluation of a composite heterogeneous model of brand choice and purchase timing behaviour
-
Zufryden FS (1978). An empirical evaluation of a composite heterogeneous model of brand choice and purchase timing behaviour. MgmtSci 24: 761-773.
-
(1978)
Mgmtsci
, vol.24
, pp. 761-773
-
-
Zufryden, F.S.1
-
8
-
-
0018996432
-
A multibrand stochastic model compounding heterogeneous Erlang timing and multinomial choice process
-
Jeuland AP, Bass FM and Wright GP (1980). A multibrand stochastic model compounding heterogeneous Erlang timing and multinomial choice process. Opns Res 28: 255-277.
-
(1980)
Opns Res
, vol.28
, pp. 255-277
-
-
Jeuland, A.P.1
Bass, F.M.2
Wright, G.P.3
-
9
-
-
0001785136
-
Stochastic models of interpurchase time with time-dependent covariates
-
Gupta S (1991). Stochastic models of interpurchase time with time-dependent covariates. JMarket Res 28: 1-15.
-
(1991)
Jmarket Res
, vol.28
, pp. 1-15
-
-
Gupta, S.1
-
10
-
-
0012861020
-
Individual behaviour in uncertain situations: An interpretation in term of statistical association theory
-
Thral RM, Coombs CH and Davis RL (eds), John Wiley: New York
-
Estes WK (1954). Individual behaviour in uncertain situations: an interpretation in term of statistical association theory. In: Thral RM, Coombs CH and Davis RL (eds). Decision Processes. John Wiley: New York.
-
(1954)
Decision Processes
-
-
Estes, W.K.1
-
12
-
-
0001857725
-
Consumer brand choice-a learning process
-
Kuehn AA (1962). Consumer brand choice-a learning process. JAdvertis Res 2: 10-17.
-
(1962)
Jadvertis Res
, vol.2
, pp. 10-17
-
-
Kuehn, A.A.1
-
13
-
-
0030305348
-
Decision-making under uncer¬tainty: Capturing dynamic brand choice processes in turbulent consumer goods markets
-
Erdem T and Keane MP (1996). Decision-making under uncer¬tainty: capturing dynamic brand choice processes in turbulent consumer goods markets. Market Sci 15: 1-20.
-
(1996)
Market Sci
, vol.15
, pp. 1-20
-
-
Erdem, T.1
Keane, M.P.2
-
14
-
-
4344604649
-
A consumer purchasing model with Erlang interpurchase times
-
Chatfield C and Goodhardt GJ (1973). A consumer purchasing model with Erlang interpurchase times. J Am Statist Assoc 68: 828-835.
-
(1973)
J am Statist Assoc
, vol.68
, pp. 828-835
-
-
Chatfield, C.1
Goodhardt, G.J.2
-
15
-
-
0040449126
-
The lognormal distribution of buying frequency rates
-
Lawrence RJ (1980). The lognormal distribution of buying frequency rates. J Market Res 17: 212-220.
-
(1980)
J Market Res
, vol.17
, pp. 212-220
-
-
Lawrence, R.J.1
-
16
-
-
0000912199
-
Impact of sales promotions on when, what and how much to buy
-
Gupta S (1980). Impact of sales promotions on when, what and how much to buy. J Market Res 25: 342-355.
-
(1980)
J Market Res
, vol.25
, pp. 342-355
-
-
Gupta, S.1
|