The MCMC approach for solving the Pareto/NBD model and possible extensions

Proceedings - Third International Conference on Natural Computation, ICNC 2007

Volumn 2, Issue , 2007, Pages 505-509

  Shao Hui, Ma ^a   Liu, Jin Lan ^a  

^a TIANJIN UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER SIMULATION; INDUSTRIAL ENGINEERING; MATHEMATICAL MODELS; MONTE CARLO METHODS; PARAMETER ESTIMATION; PROBLEM SOLVING;

CUSTOMER BASE ANALYSIS; PREDICTIVE PERFORMANCE; SPOT ESTIMATION;

PARETO PRINCIPLE;

EID: 38049006031     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICNC.2007.728     Document Type: Conference Paper

References (10)

1. Schmittlein, David C., Donald G. Morrison, and Richard Colombo (1987), "Counting Your Customers: Who Are They And What Will They Do Next?" Management Science, 33 (1), 1-24.
2. Fader, Peter S., Bruce G. S. Hardie, and Ka Lok Lee (2005), ""Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model," Marketing Science, 24 (Spring), 275-284.
3. Reinartz, Werner J and V Kumar (2000). "On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing." Journal of Marketing, 64(4), 17-35.
4. Villanueva, Julian (2003). "Acquisition channels and price discrimination in a customer equity framework,", Ph.D. Dissertation, The Anderson School, University of California.
5. Jen, Lichung, Chou Chien-Heng, and Greg Allenby (2003), "A Bayesian Approach to Modeling. Purchase Frequency," Marketing Letters, 14 (1), 5-20.
6. Blattberg, Robert, Gary Getz, and Jacquelyn Thomas. (2001). Customer Equity: Building and Managing Relationships as Valuable Assets. Boston: Harvard Business School Press.
7. Fader, Peter S. and Bruce G. S. Hardie (2005a), "A Note on Deriving the Pareto/NBD Model and Related Expressions." http://brucehardie. com
8. Neal, Radford M. (2000), "Slice-Sampling," Technical Report No. 2005, Department of Statistics, University of Toronto.
9. Gelfand, Alan, and Adrian Smith. (1990), "Sampling-Based Approaches to Calculating Marginal Densities," Journal of the American Statistical Association, 85, 398-409.
10. Chatfield, C. and G.J. Goodhardt (1973), "A consumer Purchasing Model With Erlang Inter-Purchase Times," Journal of American Statistical Association, 68 (344), 828-35.