Modeling purchasing behavior with sudden "death": A flexible customer lifetime model

Management Science

Volumn 58, Issue 5, 2012, Pages 1012-1021

  Bemmaor, Albert C ^a   Glady, Nicolas ^a  

^a ESSEC BUSINESS SCHOOL   (France)

Author keywords

Buyer behavior; Catalog retailing; Gompertz distribution; Mixture models

Indexed keywords

ACQUISITION POLICIES; BUYER BEHAVIOR; CATALOG RETAILING; DATA SETS; GOMPERTZ DISTRIBUTION; LIFETIME MODELS; LOG LIKELIHOOD; MIXTURE MODEL; MOMENTS OF THE DISTRIBUTION; NEGATIVE BINOMIAL DISTRIBUTION; PARETO DISTRIBUTIONS; PARETO/NBD MODEL; RESIDUAL LIFETIME;

MANAGEMENT; MANAGEMENT SCIENCE;

SALES;

EID: 84861390000     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1461     Document Type: Article

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