Investigating community members' eWOM effects in Facebook fan page

Industrial Management and Data Systems

Volumn 116, Issue 5, 2016, Pages 978-1004

  Hsu, Li Chun ^a   Chih, Wen Hai ^b   Liou, Dah Kwei ^c  

^a NATIONAL TAITUNG UNIVERSITY   (Taiwan)

^b NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^c CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

eWOM effects; Sense of virtual community; Social influence; Virtual community

Indexed keywords

SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

DESIGN/METHODOLOGY/APPROACH; EWOM EFFECTS; MANAGERIAL IMPLICATIONS; REVIEW CREDIBILITIES; SENSE OF VIRTUAL COMMUNITIES; SOCIAL INFLUENCE; STRUCTURAL EQUATION MODELING; VIRTUAL COMMUNITY;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84971407804     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMDS-07-2015-0313     Document Type: Article

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