Social influence's impact on reader perceptions of online reviews

Journal of Business Research

Volumn 68, Issue 4, 2015, Pages 883-887

  Cheng, Yi Hsiu ^a   Ho, Hui Yi ^b  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHINESE CULTURE UNIVERSITY   (Taiwan)

Author keywords

Electronic word of mouth; Helpfulness; Online customer review; Social influence

Indexed keywords

EID: 84923096706     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.11.046     Document Type: Article

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