Following celebrities' tweets about brands: The impact of Twitter-based electronic word-of-mouth on consumers source credibility perception, buying intention, and social identification with celebrities

Journal of Advertising

Volumn 43, Issue 2, 2014, Pages 181-195

  Jin, Seung A Annie ^a   Phua, Joe ^b  

^a EMERSON COLLEGE   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84899493262     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.827606     Document Type: Article

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