The relationship between electronic word-of-mouth motivations and message characteristics: The sender's perspective

Australasian Marketing Journal

Volumn 21, Issue 1, 2013, Pages 66-74

  Yap, Kenneth B ^a   Soetarto, Budi ^a   Sweeney, Jillian C ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Affective; Cognitive; Electronic word of mouth; Financial services; Motivation; Word of mouth

Indexed keywords

EID: 84871708193     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2012.09.001     Document Type: Article

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