Online consumer communities and their value to new product developers

Journal of Product & Brand Management

Volumn 14, Issue 5, 2005, Pages 283-291

  Pitta, Dennis A ^a   Fowler, Danielle ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

Author keywords

Consumer marketing; Internet; Product development

Indexed keywords

EID: 26044469115     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510616313     Document Type: Article

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