An integrative approach to eWOM and marketing communications

Corporate Communications

Volumn 19, Issue 3, 2014, Pages 260-274

  Weisfeld Spolter, Suri ^a   Sussan, Fiona ^b   Gould, Stephen ^c  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b GEORGE MASON UNIVERSITY   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Credibility; eWOM; Marketing communications; Persuasiveness; Social media; Social network site sponsorship

Indexed keywords

EID: 84923267179     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/CCIJ-03-2013-0015     Document Type: Article

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