Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction

Volumn , Issue , 2016, Pages 1-22

  Spence, C ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Color; Haptics; Image mold; Multisensory; Packaging; Shape; Smell; Sound; Texture

Indexed keywords

EID: 84968719154     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-0-08-100356-5.00001-2     Document Type: Chapter

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