Assessing the expectations associated with pharmaceutical pill colour and shape

Food Quality and Preference

Volumn 45, Issue , 2015, Pages 171-182

  Wan, Xiaoang ^a   Woods, Andy T ^b   Salgado Montejo, Alejandro ^c,d   Velasco, Carlos ^c   Spence, Charles ^c  

^a TSINGHUA UNIVERSITY   (China)

^b Xperiment   (United Kingdom)

^c UNIVERSITY OF OXFORD   (United Kingdom)

^d UNIVERSIDAD DE LA SABANA   (Colombia)

Author keywords

Colour; Crossmodal correspondences; Expectations; Pharmaceuticals; Shape

Indexed keywords

EID: 84933044133     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.06.009     Document Type: Article

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