Using color-odor correspondences for fragrance packaging design

Food Quality and Preference

Volumn 46, Issue , 2015, Pages 17-25

  Schifferstein, Hendrik N J ^a   Howell, Bryan F ^b  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Buying intention; Color; Congruency; Design; Fragrance; Package

Indexed keywords

EID: 84935436931     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.06.012     Document Type: Article

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