Why people drink shampoo? food imitating products are fooling brains and endangering consumers for marketing purposes

PLoS ONE

Volumn 9, Issue 9, 2014, Pages

  Basso, Frédéric ^a,b,c   Robert Demontrond, Philippe ^b   Hayek, Maryvonne ^d   Anton, Jean Luc ^e   Nazarian, Bruno ^e   Roth, Muriel ^e   Oullier, Olivier ^c  

^a LONDON SCHOOL OF ECONOMICS   (United Kingdom)

^b Centre National de la Recherche Scientifique   (France)

^c AIX MARSEILLE UNIVERSITÉ   (France)

^d Child and Adolescent Psychopathology Unit Salvator Hospital Public Assistance Marseille Hospitals University Aix Marseille II   (France)

^e AIX MARSEILLE UNIVERSITÉ   (France)

Author keywords

[No Author keywords available]

Indexed keywords

COSMETIC; DOMESTIC CHEMICAL;

ADULT; AGED; ARTICLE; CLINICAL ARTICLE; CONFUSION (UNCERTAINTY); CONTROLLED STUDY; FEMALE; FIELD STUDY; FUNCTIONAL MAGNETIC RESONANCE IMAGING; FUNCTIONAL NEUROIMAGING; FUSIFORM GYRUS; GUSTATORY CORTEX; HUMAN; HUMAN EXPERIMENT; HYGIENE PRODUCT; INSULA; MALE; MIDDLE AGED; NORMAL HUMAN; OPERCULUM (BRAIN); ORBITAL CORTEX; PACKAGING; PRODUCT SAFETY; QUALITATIVE ANALYSIS; QUALITATIVE RESEARCH; RESPONSE TIME; SELF POISONING; VERY ELDERLY; VISION; YOUNG ADULT; BEHAVIOR; BRAIN; DRINKING; ECONOMICS; FOOD; MARKETING; NUCLEAR MAGNETIC RESONANCE IMAGING; PHYSIOLOGY; POISON CENTER; PUBLIC HEALTH; SAFETY;

ADULT; AGED; AGED, 80 AND OVER; BEHAVIOR; BRAIN; COSMETICS; DRINKING; FEMALE; FOOD; FUNCTIONAL NEUROIMAGING; HAIR PREPARATIONS; HUMANS; MAGNETIC RESONANCE IMAGING; MALE; MARKETING; MIDDLE AGED; POISON CONTROL CENTERS; PUBLIC HEALTH; SAFETY; YOUNG ADULT;

EID: 84929938979     PISSN: None     EISSN: 19326203     Source Type: Journal    
DOI: 10.1371/journal.pone.0100368     Document Type: Article

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