Gaining competitive advantage from packaging and labelling in marketing communications

British Food Journal

Volumn 100, Issue 2, 1998, Pages 110-118

  Nancarrow, Clive ^a   Tiu Wright, Len ^b   Brace, Ian ^c  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^c BJM Research   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986106008     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070709810204101     Document Type: Article

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