Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Journal of Consumer Psychology

Volumn 22, Issue 1, 2012, Pages 37-54

  Spence, Charles ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Branding; Congruency; Crossmodal correspondences; Labeling; Multisensory; Packaging; Sensation transference; Shape symbolism; Sound symbolism

Indexed keywords

EID: 82855177907     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.09.004     Document Type: Article

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