Color as a tool for visual persuasion

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 313-336

  Garber, Lawrence L ^a   Hyatt, Eva M ^a  

^a APPALACHIAN STATE UNIVERSITY   (United States)

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EID: 84909265683     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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