Multisensory design: Reaching out to touch the consumer

Psychology and Marketing

Volumn 28, Issue 3, 2011, Pages 267-308

  Spence, Charles ^a   Gallace, Alberto ^b  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b UNIVERSITY OF MILANO BICOCCA   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79551639017     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20392     Document Type: Article

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