Perceiving what package designs express: A multisensory exploratory study using creative writing measurement techniques

ASTM Special Technical Publication

Volumn 1316, Issue , 1996, Pages 48-61

  Durgee, Jeffrey F ^a   O'Connor, Gina Colarelli ^a  

^a RENSSELAER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Communication; Decode; Messages; Package design

Indexed keywords

BEHAVIORAL RESEARCH; COMMUNICATION; LABELS; PRODUCT DESIGN; SURVEYS; TECHNICAL WRITING;

CREATIVE WRITING; MESSAGES; MULTISENSORY EXPLORATORY STUDY; PACKAGE DESIGN;

PACKAGING;

EID: 0030128625     PISSN: 00660558     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1520/stp11732s     Document Type: Article

References (10)

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6. Levy, S., "Symbols For Sale," Harvard Business Review, Vol. 37, July/August 1959.
7. Blank, P., Massey, C., Gardner, H., and Winner, E., "Perceiving What Paintings Express," Cognitive Processes in The Perception of Art, W. Crozier and A. Chapman, Eds., Elsevier Science Publications, New York, 1984.
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9. Durgee, J., "Point of View: Using Creative Writing Techniques in Focus Groups," Journal of Advertising Research, Vol. 26, December 1986/January 1987.
10. Child, I., "Aesthetic Theories," Handbook of Perception, E. C. Carterette and M. P. Friedman, Eds., Academic Press, New York, 1978.