The context of colour-flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers

Food Quality and Preference

Volumn 38, Issue , 2014, Pages 49-57

  Velasco, Carlos ^a   Wan, Xiaoang ^b   Salgado Montejo, Alejandro ^a,c   Woods, Andy ^d   Oñate, Gonzalo Andrés ^c   Mu, Bingbing ^b   Spence, Charles ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b TSINGHUA UNIVERSITY   (China)

^c UNIVERSIDAD DE LA SABANA   (Colombia)

^d Xperiment   (Switzerland)

Author keywords

Colour; Cross cultural; Crossmodal correspondences; Packaging

Indexed keywords

EID: 84904671332     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2014.05.011     Document Type: Article

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