Placing Food Color Experimentation into a Valid Consumer Context

Journal of Food Products Marketing

Volumn 7, Issue 3, 2001, Pages 3-24

  Garber Jr , Lawrence L ^a   Hyatt, Eva M ^a   Starr Jr , Richard G ^b  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

Consumer research; Food color; Novel color; Visual persuasion

Indexed keywords

EID: 0346404278     PISSN: 10454446     EISSN: None     Source Type: Journal    
DOI: 10.1300/J038v07n03_02     Document Type: Article

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