Evaluating the orientation of design elements in product packaging using an online orientation task

Food Quality and Preference

Volumn 46, Issue , 2015, Pages 151-159

  Velasco, Carlos ^a,b   Woods, Andy T ^a,c   Spence, Charles ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b Imagineering Institute   (Malaysia)

^c Xperiment   (United Kingdom)

Author keywords

Design; Online testing; Orientation; Packaging; Packaging aesthetics; Preference; Vision

Indexed keywords

EID: 84938885569     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.07.018     Document Type: Article

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