Online engagement factors on Facebook brand pages

Social Network Analysis and Mining

Volumn 3, Issue 4, 2013, Pages 843-861

  Pletikosa Cvijikj, Irena ^a   Michahelles, Florian ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Facebook; Interaction; Online engagement; Social media marketing; Social networks

Indexed keywords

COMMERCE; CONSUMER BEHAVIOR; MARKETING;

DIFFERENT EFFECTS; ENGAGEMENT FACTORS; FACEBOOK; INTERACTION; MARKETING CHANNELS; ONLINE ENGAGEMENT; SOCIAL MEDIA MARKETINGS; SPECIFIC INTERACTION;

SOCIAL NETWORKING (ONLINE);

EID: 84947289447     PISSN: 18695450     EISSN: 18695469     Source Type: Journal    
DOI: 10.1007/s13278-013-0098-8     Document Type: Article

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