Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community

Corporate Communications

Volumn 13, Issue 3, 2008, Pages 255-270

  Sicilia, Maria ^a   Palazón, Mariola ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Brands; Communities; Customer satisfaction; Internet; Spain; Virtual organizations

Indexed keywords

EID: 50249150805     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280810893643     Document Type: Article

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