The new WTP: Willingness to participate

Business Horizons

Volumn 54, Issue 3, 2011, Pages 219-229

  Parent, Michael ^a   Plangger, Kirk ^a   Bal, Anjali ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Social media; Strategic positioning; Willingness to pay

Indexed keywords

EID: 79953695035     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2011.01.003     Document Type: Article

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