Social networks: The future of marketing for small business

Journal of Business Strategy

Volumn 30, Issue 5, 2009, Pages 24-31

  Harris, Lisa ^a   Rae, Alan ^b  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^b Ai Consultants   (United Kingdom)

Author keywords

Communication; Communities; Networking; Small enterprises

Indexed keywords

EID: 70350345497     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660910987581     Document Type: Article

References (10)

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5. Li, C. and Bernoff, J. (2008), Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business School Press, Boston, MA.
6. Manchester, P. (2008), Librarians challenge Web 2.0 youf-work myths, available at: www.regdeveloper.co.uk
7. (The) New York Times (2008), 3 March.
8. Surowiecki, J. (2005), The Wisdom of Crowds, Abacus, London.
9. Vedrashko, I. (2006), Advertising in computer games, MSc thesis, Massachusetts Institute of Technology, Cambridge, MA.
10. Weber, L. (2008), Marketing to the Social Web: How Digital Customer Communities Build Your Business, John Wiley & Sons, Hoboken, NJ.