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Volumn 258, Issue , 2007, Pages 267-276

The future of advertising and the value of social network websites: Some preliminary examinations

Author keywords

Digital culture; Online advertising; Virtual self; Virtual worlds

Indexed keywords


EID: 36849086373     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1282100.1282153     Document Type: Conference Paper
Times cited : (43)

References (12)
  • 3
    • 36849057132 scopus 로고    scopus 로고
    • Clemons, E.K. and Spitler, R. FT Survey on Mastering Innovation, The new language of consumer behavior, Financial Times, October 7, 2004, 4-5.
    • Clemons, E.K. and Spitler, R. FT Survey on Mastering Innovation, "The new language of consumer behavior", Financial Times, October 7, 2004, 4-5.
  • 4
    • 0141574129 scopus 로고
    • Turmoil, Transparency, and Tea: Valuing the Impact of IT on London's Stock Exchange
    • R. Kauffman, R. Banker and M. Mahmood Eds, Idea Group Publishing, September
    • Clemons, E. K., and Weber, B. W. "Turmoil, Transparency, and Tea: Valuing the Impact of IT on London's Stock Exchange", The Strategic and Economic Value of Information Technology Investments, R. Kauffman, R. Banker and M. Mahmood (Eds.), Idea Group Publishing, September 1992, 202-235.
    • (1992) The Strategic and Economic Value of Information Technology Investments , pp. 202-235
    • Clemons, E.K.1    Weber, B.W.2
  • 5
    • 0030518607 scopus 로고    scopus 로고
    • Alternative Securities Trading Systems: Tests and Regulatory Implications of the Adoption of Technology
    • June
    • Clemons, E. K., and Weber, B. W. "Alternative Securities Trading Systems: Tests and Regulatory Implications of the Adoption of Technology", Information Systems Research, 7, 2 (June 1996), 163-188.
    • (1996) Information Systems Research , vol.7 , Issue.2 , pp. 163-188
    • Clemons, E.K.1    Weber, B.W.2
  • 9
    • 0014413249 scopus 로고
    • The Tragedy of the Commons
    • Hardin, G. "The Tragedy of the Commons", Science, 162 (1968):1243-1248.
    • (1968) Science , vol.162 , pp. 1243-1248
    • Hardin, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.