The long tail of social networking. Revenue models of social networking sites

European Management Journal

Volumn 26, Issue 3, 2008, Pages 199-211

  Enders, Albrecht ^a   Hungenberg, Harald ^a   Denker, Hans Peter ^a   Mauch, Sebastian ^a  

^a University Hospital Nuremberg   (Germany)

Author keywords

E commerce; Long tail; Revenue models; SNS; Social networking; StayFriends; Value capturing; Value creation; Web 2.0; XING

Indexed keywords

EID: 44649199831     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2008.02.002     Document Type: Article

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