If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds

Electronic Commerce Research

Volumn 9, Issue 1-2, 2009, Pages 115-134

  Goel, Lakshmi ^a   Prokopec, Sonja ^b  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b ESSEC BUSINESS SCHOOL   (France)

Author keywords

Virtual channel strategy; Virtual world marketing; Virtual worlds; Web 2.0

Indexed keywords

COMMERCE; INTERACTIVE COMPUTER GRAPHICS; MARKETING; WEBSITES;

CHANNEL STRATEGIES; CONSUMER PERCEPTION; EMPIRICAL INVESTIGATION; TECHNOLOGICAL DEVELOPMENT; VIRTUAL CHANNEL STRATEGY; VIRTUAL CHANNELS; VIRTUAL WORLD MARKETING; VIRTUAL WORLDS; WEB 2.0;

VIRTUAL REALITY;

EID: 67349182620     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-009-9031-7     Document Type: Article

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