Doing well by doing good: The benevolent halo of corporate social responsibility

Journal of Consumer Research

Volumn 41, Issue 6, 2015, Pages 1412-1425

  Chernev, Alexander ^a   Blair, Sean ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925831391     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/680089     Document Type: Article

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