The Impact of Corporate Marketing on a Company's Brand Extensions

Corporate Reputation Review

Volumn 1, Issue 4, 1998, Pages 356-378

  Keller, K L ^a   Aaker, D A ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85053861067     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540057     Document Type: Article

References (0)